online advertising
Web-based marketing messages
Online advertising is the promotion of products, services, or brands through internet channels—search engines, social media, websites, email, and apps.
It encompasses formats from banner ads and sponsored posts to targeted video spots.
Unlike traditional advertising, online advertising allows precise audience targeting and real-time performance tracking: The company shifted its budget from print to online advertising.
Website promotional graphics
- pop-upsSudden appearing elements
- interstitialRelating to small gaps
- skyscraperVery tall urban building
- leaderboardRanked list of competitors
programmatic · publisher · inventory · above the fold · creative · ad placement · remarketing · contextual
Percentage of viewers selecting
- impressionsEffects on the mind
- conversion rateProportion completing desired action
- attributionAssigning origin or cause
- ROIProfit-to-cost ratio
A/B testing · KPIs · dashboard · tracking pixels · heatmaps · Google Analytics
Statistical population characteristics
- retargetingRe-advertising to past visitors
- personalizationTailoring to individual needs
- cookiesSmall sweet baked goods
- geotargetingDelivering ads by geography
interest-based · profiling · precision targeting · relevance · cross-device · consent · privacy
Billing per ad interaction
- CPMRate per mille
- CPALicensed accounting professional
- biddingOffering prices or obeying
- budgetPlan for spending
ad auction · spend · flat fee · ad spend · floor price
Important identifying words
- rankingOrdered position assignment
- SEOImproving site discoverability
- SERPQuery outcome display
- organic trafficUnpaid search-driven visitors
backlinks · meta tags · indexing · AdWords · crawler · sitemap · canonical · alt text
Promotion through social personalities
- sponsored postsPaid promotional material
- hashtagsMetadata labels for posts
- engagementCommitment to wed or attend
- viral campaignsMarketing designed to spread organically
user-generated content · branded content · social proof · shareable · reach · Instagram ads · LinkedIn ads · boosted posts
banner ads
Website promotional graphics
- pop-upsSudden appearing elements
- interstitialRelating to small gaps
- skyscraperVery tall urban building
leaderboard · programmatic · publisher · inventory · above the fold · creative · ad placement · remarketing · contextual · video ads
click-through rate
Percentage of viewers selecting
- impressionsEffects on the mind
- conversion rateProportion completing desired action
- attributionAssigning origin or cause
ROI · A/B testing · KPIs · dashboard · tracking pixels · heatmaps · Google Analytics
demographics
Statistical population characteristics
- retargetingRe-advertising to past visitors
- personalizationTailoring to individual needs
- cookiesSmall sweet baked goods
geotargeting · interest-based · profiling · precision targeting · relevance · cross-device · consent · privacy
pay-per-click
Billing per ad interaction
ad auction · budget · spend · flat fee · ad spend · floor price
keywords
Important identifying words
organic traffic · backlinks · meta tags · indexing · AdWords · crawler · sitemap · canonical · alt text · Google Ads
influencer marketing
Promotion through social personalities
- sponsored postsPaid promotional material
- hashtagsMetadata labels for posts
- engagementCommitment to wed or attend
viral campaigns · user-generated content · branded content · social proof · shareable · reach · Instagram ads · LinkedIn ads · boosted posts · memes
- online servicesweb services, cloud services, SaaS, web hosting, e-commerce
- digital economye-commerce, digital payments, digital marketplace, digital markets, digital banking
- e-commercecheckout, shopping cart, cart, checkout system, shopping carts
- GooglePageRank, search algorithm, web crawler, search results, search query
- tech industriessoftware, e-commerce, social media, streaming, gaming
online advertisingprint advertising
Marketing in published media
television advertising · TV spots · billboard advertising · radio advertising · billboards
online advertisingorganic content
Non-sponsored online material
user-generated content · journalism · public service announcements
online advertisingad blocking
Hiding unwanted promotions
media blackout · stealth marketing · stealth mode · ad-free · going dark
online, advertise, advertising, advertised, advertiser, advertisers, banner ad, advertorial, digital advertising