click-through rate
Link activation percentage
Click-through rate is a measure of how often people who see a link, ad, or search result actually click on it, expressed as a percentage.
A high click-through rate suggests compelling content or effective targeting; a low one may indicate poor placement or messaging.
Often abbreviated CTR.
The email campaign had a click-through rate of 3.2%.
Systematic examination of datasets
- KPIMeasurable performance target
- benchmarkStandard for comparison
- trackingMonitoring location over time
- performanceCarrying out a task
data · reporting · dashboard · percentage · ratio · average · median · trends
Cone directing flow
- landing pageEntry point for websites
- leadDense metal, symbol Pb
- purchaseGoods obtained for payment
- checkoutPayment completion process
signup · acquisition · optimization · A/B testing · call-to-action · form submission · cart · subscription
Effects on the mind
- bannerDisplayed strip with message
- campaignOrganized effort toward goal
- displayPresentation for viewing
- affiliateConnected member organization
targeting · headline · call-to-action · landing page · creative · placement · retargeting · sponsored
Reciprocal action between parties
- sessionScheduled time for activity
- pageviewOne page accessed
- dwell timeDuration spent somewhere
- attentionFocused mental awareness
interest · response · sharing · likes · comments · saves · forwards · replay
Email's topic summary
- inboxMessage receiving folder
- unsubscribeWithdraw from mailings
- spamUnsolicited bulk messages
- deliverabilityCapacity to be sent successfully
analytics
Systematic examination of datasets
- KPIMeasurable performance target
- benchmarkStandard for comparison
- trackingMonitoring location over time
performance · data · reporting · dashboard · percentage · ratio · average · median · trends · comparison
funnel
Cone directing flow
- landing pageEntry point for websites
- leadDense metal, symbol Pb
- purchaseGoods obtained for payment
checkout · signup · acquisition · optimization · A/B testing · call-to-action · form submission · cart · subscription · download
impressions
Effects on the mind
- bannerDisplayed strip with message
- campaignOrganized effort toward goal
- displayPresentation for viewing
affiliate · targeting · headline · call-to-action · landing page · creative · placement · retargeting · sponsored · ad spend
interaction
Reciprocal action between parties
- sessionScheduled time for activity
- pageviewOne page accessed
- dwell timeDuration spent somewhere
attention · interest · response · sharing · likes · comments · saves · forwards · replay · watch time
subject line
Email's topic summary
- inboxMessage receiving folder
- unsubscribeWithdraw from mailings
- spamUnsolicited bulk messages
deliverability · personalization · newsletter · autoresponder · forwards
click-through rateimpressions
Effects on the mind
reach · views · page views · delivery rate · exposure
through, click, clicking, clicks, clicked, clicker, throughput, throughway, clickable