Google Ads
Online advertising platform
Google Ads is Google's online advertising platform, where businesses pay to display ads in search results, on YouTube, and across partner websites.
Advertisers bid on keywords and pay when users click their ads.
The platform dominates digital advertising: We're spending most of our marketing budget on Google Ads.
Formerly called Google AdWords.
- PPCPicture postcard abbreviation
- AdWordsGoogle's advertising service
- keywordsImportant identifying words
- biddingOffering prices or obeying
- campaignsOrganized efforts toward goals
ad spend · clicks · click fraud · impressions · conversions · conversion rate · landing pages · remarketing · display ads · budget · targeting · analytics · CTR · ROI · auction · sponsored · banners · retargeting
- Marketing ToolsHubSpot, Facebook Ads, Twitter Ads, Intercom
- Online Adsbanner ad, display ad, pop-up, ad placement, skyscraper
- Google ProductsAndroid, Gmail, YouTube, AdWords, Analytics
- ad techFacebook Ads, AdSense, ad targeting, DoubleClick, ad spend
- paid searchPPC, ad auction, keywords, bidding, clicks
- website networkssocial media, Facebook, Twitter, Instagram, YouTube
Google Adsorganic search
Unpaid search engine results
SEO · organic traffic · word of mouth · viral marketing · search engine optimization
Google Adsprint advertising
Marketing in published media
television advertising · billboard advertising · radio advertising · newspaper ads · direct mail
Google, advertise, advertising, advertiser, advertised, googled, googling