geotargeting
Place-specific ad delivery
Geotargeting is delivering content, advertisements, or services based on a user's geographic location.
Websites detect location through IP addresses, GPS, or other signals to customize what visitors see: The campaign used geotargeting to show different ads in each state.
Common in digital marketing, search results, and streaming services that restrict content by region.
Satellite-based location technology
- geofencingGPS-defined virtual perimeter
- beaconsLights that guide travelers
- cookiesSmall sweet baked goods
- tracking pixelsInvisible monitoring images online
APIs · location services · latitude · longitude · coordinates
Extremely area-specific
- regionalRelating to an area
- nationalOf a country
- zip codePostal area identifier
- postal codeMail delivery zone identifier
DMA · neighborhood · proximity · territory · market area · trade area · catchment area
Organized efforts toward goals
- audienceGathered viewers collectively
- demographicsStatistical population characteristics
- segmentationDivision into sections
- personalizationTailoring to individual needs
Standards for assessment
- conversionAct of changing states
- attributionAssigning origin or cause
- ROIProfit-to-cost ratio
- click-through ratePercentage of viewers selecting
impressions · engagement · regional trends · heat maps · dwell time
Voluntary agreement given
- opt-inActively choose participation
- GDPREU data protection law
- data protectionSecuring sensitive information
- user permissionsAllowed actions for accounts
anonymization · privacy policy · data collection · transparency · compliance · CCPA · location sharing · privacy settings
GPS
Satellite-based location technology
- geofencingGPS-defined virtual perimeter
- beaconsLights that guide travelers
- cookiesSmall sweet baked goods
tracking pixels · APIs · location services · latitude · longitude · coordinates
hyperlocal
Extremely area-specific
postal code · DMA · neighborhood · proximity · territory · market area · trade area · catchment area
campaigns
Organized efforts toward goals
- audienceGathered viewers collectively
- demographicsStatistical population characteristics
- segmentationDivision into sections
metrics
Standards for assessment
- conversionAct of changing states
- attributionAssigning origin or cause
- ROIProfit-to-cost ratio
click-through rate · impressions · engagement · regional trends · heat maps · dwell time
consent
Voluntary agreement given
- opt-inActively choose participation
- GDPREU data protection law
- data protectionSecuring sensitive information
user permissions · anonymization · privacy policy · data collection · transparency · compliance · CCPA · location sharing · privacy settings
- social mediaposts, post, influencer status, followers, tweet
- digital marketingSEO, SEM, lead generation, landing pages, conversion rate
- local marketinglocal ads, local partnerships, local events, geofencing, community outreach
- data marketingmicrotargeting, targeted ads, personalized marketing, data mining, segmentation
- location targetinggeofencing, local ads, regional ads
- paid searchPPC, Google Ads, ad auction, keywords, bidding
target, geography, geometry, geology, targeting, geographic, geothermal, geopolitical, geophysics