digital advertising
Internet-based promotional content
Digital advertising is marketing delivered through electronic channels—websites, social media, search engines, mobile apps, email.
Unlike traditional print or broadcast ads, digital advertising allows precise targeting based on user behavior and demographics, with measurable results: The company shifted its budget from television to digital advertising.
The term encompasses display ads, sponsored content, video ads, and pay-per-click campaigns.
- CPMRate per mille
- retargetingRe-advertising to past visitors
- banner adsWebsite promotional graphics
- cookiesSmall sweet baked goods
- influencer marketingPromotion through social personalities
remarketing · targeted ads · conversion rate · landing page · impressions · A/B testing · click-through rate · monetize · programmatic · social media marketing · analytics · pay-per-click · algorithm · promotion · branding · native · sponsored content · reach
- tech economySilicon Valley, tech giants, startups, venture capital, IPO
digital advertisingprint advertising
Marketing in published media
billboard advertising · outdoor advertising · mass marketing · newspaper ads · television advertising
digital advertisingword-of-mouth
Information shared through conversation
public relations · grassroots marketing · community engagement