TV spots

Paid program interruptions

TV spots are short television advertisements, typically ranging from fifteen to sixty seconds.

The term emphasizes their brevity and their placement within commercial breaks: The campaign ran TV spots in swing states.

Spot distinguishes these from longer-form advertising like infomercials.

Related

prime time slot · Super Bowl ad · channels · jingles · slogans · primetime · infomercials · promos · campaigns · ratings · sponsors · networks · thirty-second · catchy · call to action · remote · channel surfing · ad break

Categories
Opposites
advertising medium

TV spotsprint ads

Promotional content in publications

magazine ads · radio spots · billboard advertising · direct mail · outdoor advertising

content format

TV spotsfeature films

Standard-length theatrical movies

TV programs · documentaries · organic content · TV series · miniseries

commercial vs. non-commercial content

TV spotsprogramming

Writing software instructions

public service announcements · news segments · organic content

Family

spot, spots, spotted, spotting, spotter, spotters, spotless, spotty, television

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G