organic traffic
Natural website visits
Organic traffic refers to visitors who arrive at a website through unpaid search engine results, as opposed to paid advertisements or direct links.
The term borrows from the food industry's sense of organic as natural or unprocessed—these visitors found the site through genuine search queries rather than paid placement.
The blog's organic traffic doubled after improving its SEO.
In digital marketing, organic traffic is considered more valuable and sustainable than paid traffic because it doesn't require ongoing advertising costs.
- search engine optimizationMethods to rank higher organically
- SEOImproving site discoverability
- searchAct of seeking
- visitorsPeople who come temporarily
- GoogleDominant web search provider
search results · rankings · keywords · content · website · Google Analytics · clicks · pageviews · analytics · natural · unpaid · inbound · blog · landing page · SERP · discovery · audience · engagement