pay-per-click
Charged per interaction
Pay-per-click is an advertising model where advertisers pay each time someone clicks their ad, rather than paying for impressions or placement.
The term appears as a noun pay-per-click advertising and an adjective a pay-per-click campaign.
Abbreviated PPC.
The model dominates search engine advertising, where businesses bid on keywords to appear in sponsored results.
Ads or microscopy abbreviation
- Google AdsSearch engine advertising platform
- AdWordsGoogle's advertising service
- bidOffer to purchase
- impressionEffect on the mind
CTR · keyword · landing page · conversion · ad auction · campaign · remarketing · retargeting
SEM
Ads or microscopy abbreviation
- Google AdsSearch engine advertising platform
- AdWordsGoogle's advertising service
- bidOffer to purchase
impression · CTR · keyword · landing page · conversion · ad auction · campaign · remarketing · retargeting · ad spend
- digital economye-commerce, digital payments, online shopping, digital marketplace, digital markets
- digital advertisingad campaigns, banner ads, display ads, ad network, pop-ups
- e-commercecheckout, shopping cart, online shopping, cart, online retail
- legal adslegal ads, landing pages, disclaimers, testimonials, ethics rules
- microtransactionsin-app purchase, ad removal, extra life, power-up, loot box
- Online Adsbanner ad, display ad, pop-up, ad placement, skyscraper
pay-per-clickfree
Without payment or restriction
complimentary · no charge · gratis · unpaid · public service announcement
pay-per-clickorganic search
Unpaid search engine results
SEO · organic traffic · word-of-mouth · viral marketing · direct traffic