Google Analytics
Website visitor metrics
Google Analytics is a web analytics service from Google that tracks and reports website traffic.
Site owners use it to understand visitor behavior—where users come from, how long they stay, which pages they view, what actions they take.
The Google Analytics dashboard showed a spike in traffic after the article went viral.
The data informs marketing decisions and website optimization.
Periods for specific activities
- pageviewsPage load tallies
- conversion rateProportion completing desired action
- click-through ratePercentage of viewers selecting
- goalsIntended end results
events · transactions · revenue · entrances · exits · new users · ecommerce
Vehicle control panel
- tracking codeUnique shipment identifier
- implementationPutting plans into effect
- integrationCombining into a whole
- reportingConveying documented information
property · account · views · filters · segments · tags · admin · configuration
Act of obtaining something
- organicFrom living matter
- directUndeviating or to guide
- referralDirecting someone elsewhere
- socialConcerning community life
campaign · source · medium · channel · landing pages · display · email · affiliate
Sequence of interface steps
- clickstreamSequence of webpage visits
- navigationDetermining position and course
- site searchQuery tool for single domain
- eventsThings that take place
interactions · engagement · abandonment · funnel · heatmaps · downloads
Occurring without processing delay
- dashboardsVehicle information panels
- dimensionsMeasurable spatial extents
- insightsPenetrating understandings gained
- benchmarkingMeasuring against top performers
data visualization · charts · graphs · tables · export · comparisons · date range · pivot tables
sessions
Periods for specific activities
- pageviewsPage load tallies
- conversion rateProportion completing desired action
- click-through ratePercentage of viewers selecting
goals · events · transactions · revenue · entrances · exits · new users · ecommerce
dashboard
Vehicle control panel
- tracking codeUnique shipment identifier
- implementationPutting plans into effect
- integrationCombining into a whole
reporting · property · account · views · filters · segments · tags · admin · configuration · API
acquisition
Act of obtaining something
social · campaign · source · medium · channel · landing pages · display · email · affiliate · backlinks
user flow
Sequence of interface steps
- clickstreamSequence of webpage visits
- navigationDetermining position and course
- site searchQuery tool for single domain
events · interactions · engagement · abandonment · funnel · heatmaps · downloads
real-time
Occurring without processing delay
- dashboardsVehicle information panels
- dimensionsMeasurable spatial extents
- insightsPenetrating understandings gained
benchmarking · data visualization · charts · graphs · tables · export · comparisons · date range · pivot tables · regex
demographics
Statistical population characteristics
affinity · geography · language · technology · browser · operating system · mobile · desktop · tablet · cohorts
- Google ProductsAndroid, Gmail, YouTube, AdWords, Earth
- Analytics ToolsTableau, Looker, Periscope, Jasper, dashboards
- Marketing ToolsHubSpot, Facebook Ads, Twitter Ads, Intercom
- business softwareCRM, accounting, payroll, billing, invoicing
- MarTechCRM, lead generation, campaign management, personalization, retargeting
- SEO ToolsMajestic, meta tags, robots.txt, structured data
Google Analyticsfocus groups
Guided consumer feedback sessions
guesswork · intuition · gut feeling · anecdotal evidence · customer surveys
Google Analyticsflying blind
Acting without guidance
unmeasured · untracked · willful ignorance · gut instinct · guesswork
Google, analytics, analytic, analytical, analytically, analysis, analyses, analyst, analysts