banner ads
Clickable webpage rectangles
Banner ads are rectangular advertisements displayed on websites, typically appearing at the top, bottom, or sides of a page.
They were among the earliest forms of internet advertising and remain ubiquitous despite declining click-through rates.
Users often develop "banner blindness"—the unconscious ability to ignore them entirely: I installed an ad blocker because the banner ads were slowing down every page.
- impressionsEffects on the mind
- retargetingRe-advertising to past visitors
- above the foldVisible without scrolling
- conversion rateProportion completing desired action
- pay-per-clickBilling per ad interaction
rectangle · flash · skyscraper · leaderboard · click-through rate · web analytics · ad fatigue · ad blocker · ad placement · pop-ups · close button · click-throughs · monetize · brand awareness · promotions · sidebar · sponsored · traffic
- airline marketingflight deals, loyalty program, loyalty programs, seat sales, livery
- commercial artpromotional art, brand imagery, food photography, travel posters, movie posters
- ad techAdSense, ad targeting, DoubleClick, ad spend, retargeting
- mediatelevision, mass media, news, broadcasting, video
- advertisingad, ad campaign, ad campaigns, promotional campaign, campaign
- digital mediawebsites, films, ebook, content creation, movies
banner adstelevision commercials
Paid broadcast promotional segments
radio spots · print ads · native advertising · influencer marketing · TV spots
banner adsorganic content
Non-sponsored online material
user-generated content · blog posts · journalism · educational content · search results
banner adsSEO
Improving site discoverability
public relations · community building · grassroots marketing · viral marketing
banner, advertise, advertising, advertisement, advertised, ads, banners, advertiser, bannered