precision targeting
Surgical strike capability
Precision targeting is directing resources, messages, or actions at a narrowly defined group or objective rather than broadly.
In military contexts, it means striking specific targets while minimizing collateral damage.
In marketing and advertising, it means reaching particular demographics or individuals based on detailed data: Precision targeting lets advertisers show ads only to users who recently searched for running shoes.
The term implies efficiency and accuracy but can carry surveillance connotations when applied to personal data.
- retargetingRe-advertising to past visitors
- guided missileSteerable self-propelled weapon
- sniper rifleScoped firearm for distant targets
- radiotherapyMedical radiation for cancer
- collateral damageUnintended harm from military action
kill zone · gene therapy · GPS navigation · psychographics · data mining · nanomedicine · ballistics · airstrikes · drone warfare · diagnostic imaging · CRISPR · facial recognition · radar tracking · computer vision · bullseye · pinpoint accuracy · crosshairs · satellite imagery
precision targetingcarpet bombing
Widespread aerial bombardment
saturation bombing · indiscriminate bombing · spray and pray · dumb bombs · wholesale destruction
precision targetingtotal war
Conflict engaging entire nations
scorched earth · shock and awe · mass destruction · wholesale destruction · brute force