ad placement
Where ads go
Ad placement is the positioning of advertisements within media—on a webpage, in a video stream, during a broadcast, or within physical spaces.
The term encompasses both the location itself and the strategic decision of where to put an ad: We're testing different ad placements to see which converts better.
In digital contexts, placements include banner positions, mid-roll video slots, and sponsored content sections.
- programmaticExecuted via software logic
- ad spendFunds for paid promotion
- impressionsEffects on the mind
- native advertisingPaid media matching platform style
- retargetingRe-advertising to past visitors
above the fold · banner ads · CPM · prime time slot · spot · target audience · conversion rate · interstitial · mobile apps · websites · video ads · click-through rate · classified ad · display ads · billboards · sidebar · social media marketing · newspapers
ad placementorganic content
Non-sponsored online material
editorial · user-generated content · journalism · native content · programming
ad placementad-free
Without promotional interruptions
ad blocking · ad removal · ad-free experience · unsponsored · advertising ban