personalization
Making something yours
Personalization is tailoring something to individual preferences or characteristics.
Websites use personalization to show content based on your browsing history.
A monogrammed gift adds personalization.
Marketing relies heavily on personalization—ads that know your name, location, and recent searches.
The word often carries undertones of surveillance dressed as convenience.
Proposed courses of action
- dataFacts for analysis
- trackingMonitoring location over time
- analyticsSystematic examination of datasets
- cookiesSmall sweet baked goods
behavior · history · targeting · prediction · curation · feed · suggestions · relevance
Custom clothing adjustment
- bespokeMade to individual specifications
- monogrammingEmbroidering initials onto items
- embroideryDecorative stitching on fabric
- alterationsChanges made to something
fitting · made-to-measure · engraving · custom-fit · sizing · hemming · initials · couture
State of mattering here
- retentionContinued holding or possession
- loyaltyFaithful commitment to another
- connectionA joining or relation
- experiencePractical knowledge from life
satisfaction · immersion · interaction · responsiveness · onboarding · conversion · attention · commitment
Conveying one's inner world
- individualityUnique personal character
- uniquenessQuality of being singular
- avatarDigital user representation
- personaAssumed public identity
distinctiveness · authenticity · character · self-image · autonomy · style · voice · branding
Adjustable device parameters
- preferencesFavored options among alternatives
- configurationArrangement of parts
- optionsAvailable courses of action
- interfaceShared connection point
theme · layout · dashboard · profile · filters · adjustable · modular · configurable
recommendations
Proposed courses of action
- dataFacts for analysis
- trackingMonitoring location over time
- analyticsSystematic examination of datasets
cookies · behavior · history · targeting · prediction · curation · feed · suggestions · relevance · segmentation
tailoring
Custom clothing adjustment
- bespokeMade to individual specifications
- monogrammingEmbroidering initials onto items
- embroideryDecorative stitching on fabric
alterations · fitting · made-to-measure · engraving · custom-fit · sizing · hemming · initials · couture · commissioned
relevance
State of mattering here
- retentionContinued holding or possession
- loyaltyFaithful commitment to another
- connectionA joining or relation
experience · satisfaction · immersion · interaction · responsiveness · onboarding · conversion · attention · commitment · feedback
self-expression
Conveying one's inner world
- individualityUnique personal character
- uniquenessQuality of being singular
- avatarDigital user representation
persona · distinctiveness · authenticity · character · self-image · autonomy · style · voice · branding · signature
settings
Adjustable device parameters
- preferencesFavored options among alternatives
- configurationArrangement of parts
- optionsAvailable courses of action
interface · theme · layout · dashboard · profile · filters · adjustable · modular · configurable · widget
- marketing tacticsword of mouth, referrals, viral marketing, SEO, brand loyalty
- customer experiencecustomer journey, touchpoints, customer experience, satisfaction, feedback loops
- actingacting, act, performing, playacting, actor
- digital societysocial networks, internet, digital age, internet culture, digital natives
- hotelshotel staff, hotel room, accommodations, hotelier, innkeeper
- autographssignature, signed photo, signed poster, signed jersey, signed card
personalizationstandardization
Implementing uniform technical specifications
one-size-fits-all · uniformity · mass production · generalization · homogenization
personalizationaggregation
Combined collection of items
mass marketing · generalization · collectivization · segmentation · one-to-many
personalizationdepersonalization
Detachment from one's identity
impersonality · anonymization · dehumanization · automation · mechanization