above the fold
Top newspaper real-estate
Above the fold refers to the portion of a newspaper visible when folded horizontally for display—where editors place the most important headlines and images.
In web design, above the fold means the part of a webpage visible without scrolling: Keep the call-to-action above the fold.
Both senses emphasize prime real estate for grabbing attention.
- headlineNews article title
- bannerDisplayed strip with message
- front pageNewspaper's opening display
- scrollWound document of parchment
- visibleAble to be seen
eye level · newspaper · layout · masthead · crease · front and center · prime · prime real estate · ad space · click · call to action · web design · attention · splash · breaking news · news cycle · top story · viewport
- journalismreporters, interview, editors, student editors, school paper
- newspapersnewspaper, headlines, headline, news, articles
- journalism termsheadline, headlines, byline, bylines, lead
- conversion optimizationconversion rate, A/B testing, landing pages, call to action, CTAs
- landing pagesheadline, subheadline, call to action, CTA, submit button
- Fame Idiomsin the spotlight, center stage, in the limelight, household name, rising star
above the foldbelow the fold
Content past first screen
buried · hidden · back page · bottom half · at the bottom
above the foldbelow the fold
Content past first screen
buried · hidden · obscured · fine print · afterthought
above, fold, folds, folded, folding, folder, folders, unfold, unfolds