advertising
Paid product promotion
Advertising is the practice of promoting products, services, or ideas through paid messages in media.
The word covers both the industry and its output: She works in advertising; I hate the advertising on this site.
To advertise is to make something publicly known, whether through formal campaigns or casual mention: He's always advertising his accomplishments.
Broadcast viewing device
- billboardLarge outdoor advertising structure
- radioElectromagnetic wave receiver
- jingleBrief advertising melody
- infomercialExtended TV sales broadcast
broadcast · print · digital · banner · pop-up · podcast · streaming · outdoor
Power to affect others
- rhetoricArt of persuasive language
- appealFormal review request
- sloganMemorable promotional phrase
- taglineMemorable branding phrase
catchphrase · call-to-action · testimonial · endorsement · credibility · emotive · subliminal · messaging
Continuous low drone
- publicityMedia-driven awareness
- exposureState of being unprotected
- viralSpreading quickly online
- sensationalismOverhyped news coverage
spin · plugging · promo · ballyhoo · word-of-mouth · trending · influencer · amplification
Power to act
- clientOne who hires professionals
- accountRecord of dealings
- ROIProfit-to-cost ratio
- KPIsMeasurable performance benchmarks
analytics · demographics · targeting · psychographics · pitch · brief · storyboard · focus-group
Underhanded control of others
- propagandaBiased information for influence
- consumerismPreoccupation with acquiring goods
- materialismPrioritizing goods over spirit
- deceptiveCreating false impressions
misleading · subliminal · exploitation · stereotyping · greenwashing · puffery · oversaturation · intrusiveness
Organized effort toward goal
- launchSet into motion
- brochurePrinted promotional material
- flyerPrinted advertisement sheet
- catalogueSystematic list of items
giveaway · teaser · preview · merchandising · signage · placard · coupon · sample
Creating promotional text
- conceptAbstract mental construct
- designPurposeful creative planning
- visualsPictorial content collectively
- graphicsVisual design elements
layout · photography · illustration · typography · brainstorming · ideation · originality · innovation
television
Broadcast viewing device
- billboardLarge outdoor advertising structure
- radioElectromagnetic wave receiver
- jingleBrief advertising melody
infomercial · broadcast · print · digital · banner · pop-up · podcast · streaming · outdoor · transit
influence
Power to affect others
tagline · catchphrase · call-to-action · testimonial · endorsement · credibility · emotive · subliminal · messaging · positioning
buzz
Continuous low drone
sensationalism · spin · plugging · promo · ballyhoo · word-of-mouth · trending · influencer · amplification · saturation
agency
Power to act
KPIs · analytics · demographics · targeting · psychographics · pitch · brief · storyboard · focus-group · Nielsen
manipulation
Underhanded control of others
- propagandaBiased information for influence
- consumerismPreoccupation with acquiring goods
- materialismPrioritizing goods over spirit
deceptive · misleading · subliminal · exploitation · stereotyping · greenwashing · puffery · oversaturation · intrusiveness · skepticism
campaign
Organized effort toward goal
catalogue · giveaway · teaser · preview · merchandising · signage · placard · coupon · sample · roadshow
copywriting
Creating promotional text
- conceptAbstract mental construct
- designPurposeful creative planning
- visualsPictorial content collectively
graphics · layout · photography · illustration · typography · brainstorming · ideation · originality · innovation · execution
- mediatelevision, mass media, news, broadcasting, video
- resourcesresources, money, natural resources, human resources, financial resources
- consumer economyshopping, retail, brands, marketing, sales
- creative industriesanimation, broadcasting, design, entertainment, fashion
- industriesbusiness, factories, education, health, supply chain
- marketingdigital marketing, ad campaign, ads, brand strategy, brand
advertisingjournalism
News gathering and dissemination
news · editorial · public service announcement · organic content · word of mouth
advertisingcensorship
Official content restriction
suppression · concealment · secrecy · media blackout · silence
advertisingantiadvertising
Opposition to commercial promotion
anti-consumerism · warning labels · negative campaigning · consumer advocacy · tobacco warnings
- false advertisingDishonest promotional claims
- advertising mailUnsolicited commercial correspondence
- advertising mediaChannels for promotional content
- advertising agencyCompany creating promotional content
- advertising campaignOrganized multi-channel promotional effort
- truth in advertisingRequirement for honest promotion
online advertising, advertising agencies, advertising agency, outdoor advertising