programmatic
Automated by software
Programmatic describes something done according to a program or systematic plan.
In computing and advertising, it refers to automated processes: programmatic ad buying uses algorithms to purchase digital ads in real time.
More broadly, programmatic means following a detailed agenda or methodology: a programmatic approach to urban renewal.
The word often implies efficiency through automation or adherence to predetermined steps.
Organized and deliberate
- structuredArranged in organized form
- logicalBased on valid reasoning
- sequentialOccurring in succession
- consistentNot varying or contradicting
formalized · standardized · reproducible · scalable · procedural · deterministic · replicable · controlled
Effects on the mind
- inventoryCatalog of held assets
- targetingSelecting as objective
- data-drivenInformed by collected information
- campaignsOrganized efforts toward goals
publishers · advertisers · cookies · tracking · personalization · metrics · analytics · optimization
Written out beforehand
- scheduledArranged for specific time
- automatedOperating without human control
- rule-basedFollowing set guidelines
- batch processingRunning queued jobs automatically
triggers · workflows · pipelines · orchestration · task automation · event-driven · hands-free · self-executing
Software communication standard
- SDKProgramming tools bundle
- scriptsWritten texts for performances
- functionsWorks or serves purposes
- variablesChangeable elements in equations
syntax · debugging · compiling · loops · source code · version control · repository · IDE
methodical
Organized and deliberate
- structuredArranged in organized form
- logicalBased on valid reasoning
- sequentialOccurring in succession
consistent · formalized · standardized · reproducible · scalable · procedural · deterministic · replicable · controlled · organized
impressions
Effects on the mind
- inventoryCatalog of held assets
- targetingSelecting as objective
- data-drivenInformed by collected information
campaigns · publishers · advertisers · cookies · tracking · personalization · metrics · analytics · optimization · retargeting
scripted
Written out beforehand
- scheduledArranged for specific time
- automatedOperating without human control
- rule-basedFollowing set guidelines
batch processing · triggers · workflows · pipelines · orchestration · task automation · event-driven · hands-free · self-executing · unattended
API
Software communication standard
variables · syntax · debugging · compiling · loops · source code · version control · repository · IDE · libraries
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- ad inventoryairtime, avails, spot, time slot, ad buy
- digital adsbanner ads, video ads, display ads, pop-up ads, banners
- stylesclassical, romantic, modernist, minimalist, expressionist
- Online Adsbanner ad, display ad, pop-up, ad placement, skyscraper
programmaticmanual
Written instructions for use
ad-hoc · hands-on · one-off · case-by-case · handcrafted
programmaticimprovised
Created without prior planning
spontaneous · ad-hoc · unplanned · reactive · haphazard
program, programmed, programmer, programming, reprogram, reprogrammed, programmable, preprogrammed, reprogramming