television advertising

Broadcast promotional content

Television advertising is the use of commercials broadcast on TV to promote products, services, or ideas.

It remains one of the most expensive forms of marketing, with prime-time slots and major events like the Super Bowl commanding premium rates.

The campaign relied heavily on television advertising to reach older demographics.

Related

infomercials · voiceovers · call to action · celebrity endorsements · streaming services · product placement · Nielsen ratings · target audience · media campaign · brand awareness · ad revenue · set design · camera angles · sound design · prime time · prime time slot · ad spots · lighting techniques

Opposites
advertising medium/channel

television advertisingdoor-to-door sales

Commerce via household visits

radio advertising · print advertising · billboard advertising · direct mail · telemarketing

commercial vs. non-commercial content

television advertisingtelevision programming

Scheduled content for viewers

organic content · public service announcements · news coverage · educational television · public television

broadcast vs. digital/interactive media

television advertisingdigital advertising

Web-based commercial promotion

online advertising · influencer marketing · banner ads · viral marketing · social media marketing

Family

television, advertising, televise, televised, televising, vision, visions, visionary, visible

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G