Instagram ads
Social media promotions
Instagram ads are paid promotional content that appears in users' feeds, stories, or reels on the Instagram platform.
Businesses and individuals pay to have their posts shown to targeted audiences beyond their existing followers.
The ads are designed to blend with organic content, often distinguished only by a small "Sponsored" label: I keep getting Instagram ads for things I just talked about.
- sponsoredFinancially supported an endeavor
- sponsored postPaid promotional content
- paid partnershipCompensated promotional arrangement
- feedSupply with sustenance
- storiesAccounts or building levels
influencer · influencer marketing · promoted · targeting · target audience · engagement · swipe · swipe up · link in bio · followers · social proof · algorithm · boost · ad spend · carousel · reels · hashtag · impressions
- Campaign AdsTV spots, radio spots, digital ads, attack ads, social media ads
- digital adsbanner ads, video ads, display ads, pop-up ads, banners
Instagram adsorganic content
Non-sponsored online material
user-generated content · word-of-mouth · viral content · grassroots marketing · viral posts
Instagram adsprint ads
Promotional content in publications
billboard advertising · magazine ads · direct mail · classified ads · flyers