advertisers
Companies buying attention
Advertisers are companies or individuals who pay to promote products, services, or messages to potential customers.
The term often carries slight negative connotations, suggesting manipulation or intrusion: Advertisers target children with sugary cereal commercials, Online advertisers track your browsing habits.
In media contexts, advertisers wield significant power as the primary revenue source for free content.
Improving site discoverability
- PPCPicture postcard abbreviation
- contentWhat something contains
- influencersPeople with online sway
- affiliateConnected member organization
programmatic · display · clickbait · cookies · tracking · pixels · adtech · CPM
Paid promotional broadcasts
- billboardsLarge outdoor advertisements
- targetingSelecting as objective
- strategyPlanned approach to goals
- mediaInformation distribution channels
broadcast · analytics · impressions · reach · frequency · placement · scheduling · storyboarding
Company identifying symbol
- identityWho someone is
- trademarkRegistered commercial identifier
- brandCompany's product line name
- imageVisual or mental likeness
recognition · awareness · reputation · positioning · perception · tagline · differentiation · slogan
Statistical population characteristics
- consumersThose who buy goods
- targetingSelecting as objective
- segmentationDivision into sections
- buyersThose who obtain goods
reach · engagement · metrics · conversion · impressions · eyeballs · viewership · clickthrough
Power to affect others
- manipulationUnderhanded control of others
- convinceCause to believe
- appealFormal review request
- psychologyStudy of mind, behavior
credibility · subliminal · emotional · testimonials · endorsement · trustworthiness · rhetoric · messaging
SEO
Improving site discoverability
- PPCPicture postcard abbreviation
- contentWhat something contains
- influencersPeople with online sway
affiliate · programmatic · display · clickbait · cookies · tracking · pixels · adtech · CPM · retargeting
commercials
Paid promotional broadcasts
- billboardsLarge outdoor advertisements
- targetingSelecting as objective
- strategyPlanned approach to goals
media · broadcast · analytics · impressions · reach · frequency · placement · scheduling · storyboarding · jingles
logo
Company identifying symbol
image · recognition · awareness · reputation · positioning · perception · tagline · differentiation · slogan · messaging
demographics
Statistical population characteristics
- consumersThose who buy goods
- targetingSelecting as objective
- segmentationDivision into sections
buyers · reach · engagement · metrics · conversion · impressions · eyeballs · viewership · clickthrough · households
influence
Power to affect others
- manipulationUnderhanded control of others
- convinceCause to believe
- appealFormal review request
psychology · credibility · subliminal · emotional · testimonials · endorsement · trustworthiness · rhetoric · messaging · claims
brochures
Printed promotional materials
- flyersPrinted promotional handouts
- catalogsComprehensive itemized lists
- giveawaysItems distributed free
discounts · launches · demos · samplings · exhibits · roadshows · coupons · sweepstakes · sponsorships · cross-promotion
- privacyprivacy, private, seclusion, confidentiality, solitude
- newspapersnewspaper, headlines, headline, news, articles
- political mediaCNN, MSNBC, NPR, PBS, Fox News
- kids' radiostorytelling, youth programs, bedtime stories, storytime, story time
- intermediariesmiddleman, middlemen, go-between, go-betweens, broker
- commercetrade, banking, merchant, imports, sales
advertisersaudience
Gathered viewers collectively
consumers · viewers · listeners · readers · target audience
advertisersjournalists
News gatherers and writers
editors · reporters · news media · editorial staff · content creators
- as advertisedMatching promotional claims
- classified advertisementPaid notice seeking buyers
- pop-up advertisementsSudden onscreen promotional windows
- television advertisementPaid broadcast promotional segment
- vintage advertisementsOld commercial promotions
- personal advertisementNotice seeking companionship
advertise, advertisement, advertised, advertiser, advertises, advertisements, unadvertised, readvertise