advertorial
Sponsored magazine piece
An advertorial is an advertisement designed to look like editorial content—a newspaper article, magazine feature, or online post that's actually paid promotion.
The format exploits readers' trust in journalism while delivering a sales pitch.
Publications typically label them "sponsored content" or "paid advertisement," though the labels are often subtle.
The travel section was half advertorials for cruise lines.
Financially supported an endeavor
- contentWhat something contains
- nativeOriginating from a place
- brandedMarked by hot iron
- contentWhat something contains
paid · media · publication · magazine · newspaper · article · feature · column
Creating distinctive identity
- campaignOrganized effort toward goal
- targetingSelecting as objective
- consumersThose who buy goods
- engagementCommitment to wed or attend
demographics · analytics · conversion · leads · sponsorship · endorsement · affiliate · influencers
News gathering and dissemination
- reporterOne who gathers news
- reportageFactual news writing
- articleWritten piece or grammatical word
- storyAccount of events
feature · column · opinion · commentary · review · coverage · narrative · investigation
Art of persuasive language
- convincingAble to persuade
- compellingPowerfully engaging or persuasive
- influentialHaving considerable effect
- enticingPowerfully attractive
engaging · credibility · trust · soft-sell · subtle · promotional · plugging · pitch
Providing facts or data
- educationalPromoting knowledge or skill
- awarenessState of perceiving reality
- insightDeep perceptive understanding
- explanatoryServing to clarify meaning
guidance · storytelling · narrative · testimonial · benefits · solutions · lifestyle · how-to
sponsored
Financially supported an endeavor
paid · media · publication · magazine · newspaper · article · feature · column · byline · headline
branding
Creating distinctive identity
engagement · demographics · analytics · conversion · leads · sponsorship · endorsement · affiliate · influencers · monetization
journalism
News gathering and dissemination
story · feature · column · opinion · commentary · review · coverage · narrative · investigation · beat
rhetoric
Art of persuasive language
- convincingAble to persuade
- compellingPowerfully engaging or persuasive
- influentialHaving considerable effect
enticing · engaging · credibility · trust · soft-sell · subtle · promotional · plugging · pitch · call-to-action
informational
Providing facts or data
- educationalPromoting knowledge or skill
- awarenessState of perceiving reality
- insightDeep perceptive understanding
explanatory · guidance · storytelling · narrative · testimonial · benefits · solutions · lifestyle · how-to
- marketingdigital marketing, ad campaign, ads, brand strategy, brand
- magazine contentarticle, feature, photoshoot, profile, essay
- portmanteausbrunch, smog, motel, spork, chortle
- articlesarticle, magazine article, features, feature stories, columns
- magazine ads
- print adsad, ad placement, ad space, classified ad, display ad
advertorialeditorial
Publication's official viewpoint article
investigative journalism · hard news · news article · independent journalism · genuine article
advertorialexposé
Investigative journalism piece
watchdog journalism · muckraking · consumer advocacy · critical review · disclosure