A/B testing
Split audience experiment
A/B testing is a method of comparing two versions of something—a webpage, email, advertisement—to see which performs better.
Users are randomly shown version A or version B, and their responses are measured: A/B testing revealed that the red button got more clicks than the blue one.
The technique is standard in web design and marketing optimization.
- conversion ratesPercentage completing desired actions
- heatmapsColor-coded data visualizations
- user experienceInteraction quality perception
- variantDiffering form of something
- analyticsSystematic examination of datasets
holdout · bucket · optimization · experimental · usability · prototype · sample size · baseline · effective · page views · challenger · scenarios · statistical significance · control group · test group · rollout · customer journey · test
- ad techGoogle Ads, Facebook Ads, AdSense, ad targeting, DoubleClick
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- social mediaposts, post, influencer status, followers, tweet
- testingtest, examine, check, assess, evaluate
- software developmentcoding, programming, bug, debug, debugging
- analyticsanalytics, metrics, dashboards, KPI, dashboard
decision-making methodology
A/B testinggut instinct
Immediate unreasoned knowing
intuition · guesswork · tradition · conventional wisdom · gut feeling