conversion rate
Visitors becoming buyers
Conversion rate is the percentage of people who take a desired action out of the total who had the opportunity.
In marketing and e-commerce, it measures how many website visitors become customers, how many email recipients click through, or how many leads become sales: Our conversion rate jumped after we redesigned the checkout page.
The term applies wherever you're measuring the proportion of attempts that succeed.
- usabilityEase of interaction quality
- lead generationAcquiring potential customer contacts
- social proofInfluence through others' behavior
- price pointSet retail cost level
- emotional triggersStimuli provoking intense reactions
cognitive load · A/B testing · upselling · heatmaps · decision fatigue · retargeting · cross-selling · customer acquisition · effective · call to action · funnel · analytics · landing · checkout page · shopping cart · abandon · buy now · button
- social mediaposts, post, influencer status, followers, tweet
- ratesroyalty, per diem, interest rates, exchange rates, percentage
- analyticsanalytics, metrics, dashboards, KPI, dashboard
- business mathmarkup, markdown, discount, profit, margin
- business metricsrevenue, KPIs, sales figures, ROI, profit
- digital marketingSEO, SEM, lead generation, landing pages, organic traffic
conversion ratechurn rate
Customer departure frequency
dropout rate · attrition rate · rejection rate · failure rate · loss rate
conversion ratepage views
Loaded page instances counted
impressions · reach · vanity metrics · exposure · click-through rate
rate, convert, conversion, converted, convertible, conversant, converting, converter, converters