SEO
Website ranking tactics
SEO stands for search engine optimization—the practice of improving a website's visibility in search results.
SEO specialists analyze algorithms, keywords, and linking strategies to help pages rank higher on Google and other search engines: Good SEO can make or break an online business.
The term functions as both noun and adjective: an SEO consultant, SEO best practices. (Seo is also a Korean surname.)
Finite problem-solving procedure
- PageRankLink-based webpage ordering method
- SERPQuery outcome display
- backlinksExternal pages citing yours
- indexingSystematic organization for retrieval
crawling · sitemap · robots.txt · crawler · bots · search engine · Google · bot
Important identifying words
- headingsLabels for text sections
- readabilityEase of understanding text
- metadataDescriptive information about content
- alt textWritten substitute for visuals
Standards for assessment
- click-through ratePercentage of viewers selecting
- conversion rateProportion completing desired action
- pageviewsPage load tallies
- sessionsPeriods for specific activities
landing pages · heatmaps · A/B testing · attribution · traffic · impressions · clicks · conversions
Information organized by schema
- redirectSend in new direction
- lazy loadingPostponing retrieval until necessary
- CDNDistributed web delivery infrastructure
- HTTPSEncrypted browsing standard
Acknowledged source mentions
- reviewsPublished critical assessments
- service areaRoadside facility for travelers
- proximityNearness in space
algorithm
Finite problem-solving procedure
- PageRankLink-based webpage ordering method
- SERPQuery outcome display
- backlinksExternal pages citing yours
indexing · crawling · sitemap · robots.txt · crawler · bots · search engine · Google · bot
keywords
Important identifying words
- headingsLabels for text sections
- readabilityEase of understanding text
- metadataDescriptive information about content
metrics
Standards for assessment
- click-through ratePercentage of viewers selecting
- conversion rateProportion completing desired action
- pageviewsPage load tallies
sessions · landing pages · heatmaps · A/B testing · attribution · traffic · impressions · clicks · conversions · acquisition
structured data
Information organized by schema
- redirectSend in new direction
- lazy loadingPostponing retrieval until necessary
- CDNDistributed web delivery infrastructure
citations
Acknowledged source mentions
- reviewsPublished critical assessments
- service areaRoadside facility for travelers
- proximityNearness in space
outreach
Proactive community assistance
- web developmentHTML, CSS, JavaScript, API, web design
- app marketinginstalls, downloads, monetization, retention, app store
- digital technologyinternet, software, streaming, computers, CGI
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- online servicesweb services, cloud services, SaaS, web hosting, e-commerce
- buzzwordssynergy, leverage, paradigm, stakeholder, scalable
SEOPPC
Picture postcard abbreviation
pay-per-click · SEM · Google Ads · sponsored content · Facebook Ads