AdWords
Search engine marketing
AdWords was Google's online advertising platform, now rebranded as Google Ads.
Advertisers bid on keywords so their ads appear alongside search results when users query those terms.
The pay-per-click model charges only when someone clicks: We spent our whole AdWords budget in two days.
The name persists in casual reference to Google's advertising system.
Software communication standard
- scriptsWritten texts for performances
- trackingMonitoring location over time
- pixelSmallest display unit
- tagsIdentifiers for sorting items
analytics · attribution · extensions · landing page · A/B testing · audience · segments · parameters
Dominant web search provider
- PPCPicture postcard abbreviation
- SEMAds or microscopy abbreviation
- campaignOrganized effort toward goal
- keywordsImportant identifying words
bidding · impressions · clicks · CTR · auction · advertising · dashboard · account
Important identifying words
- queriesQuestions seeking information
- search termsWords entered to query
- exact matchPerfect one-to-one correspondence
- competitionStruggle for supremacy
intent · SERP · headlines · descriptions · responsive
Displayed strip with message
- visualOf or concerning sight
- placementsActs of positioning
- audiencesAssembled viewers or listeners
- topicsSubjects of discussion
remarketing · retargeting · affinity · contextual · reach · frequency
Offer to purchase
- budgetPlan for spending
- billingCharging for services rendered
- invoiceItemized billing statement
- paymentFulfilling a financial obligation
revenue · profit margin · ad spend · investment · maximum bid · portfolio
API
Software communication standard
- scriptsWritten texts for performances
- trackingMonitoring location over time
- pixelSmallest display unit
tags · analytics · attribution · extensions · landing page · A/B testing · audience · segments · parameters · UTM
Dominant web search provider
- PPCPicture postcard abbreviation
- SEMAds or microscopy abbreviation
- campaignOrganized effort toward goal
keywords · bidding · impressions · clicks · CTR · auction · advertising · dashboard · account · search
keywords
Important identifying words
- queriesQuestions seeking information
- search termsWords entered to query
- exact matchPerfect one-to-one correspondence
competition · intent · SERP · headlines · descriptions · responsive
banner
Displayed strip with message
- visualOf or concerning sight
- placementsActs of positioning
- audiencesAssembled viewers or listeners
topics · remarketing · retargeting · affinity · contextual · reach · frequency
bid
Offer to purchase
payment · revenue · profit margin · ad spend · investment · maximum bid · portfolio
- Google ProductsAndroid, Gmail, Google, Google Maps, Google Search
- paid searchPPC, ad auction, keywords, bidding, clicks
- GooglePageRank, search algorithm, web crawler, search results, search query
AdWordsorganic search
Unpaid search engine results
SEO · organic traffic · search engine optimization · word-of-mouth
ads, word, words, worded, wording, wordy, wordless, wordsmith, byword