advertiser
Pays for spots
An advertiser is a person or organization that pays to promote products, services, or ideas through media channels.
The term appears constantly in discussions of journalism, television, and the internet, where advertisers fund content in exchange for audience attention: The magazine lost several advertisers after the controversial article.
On digital platforms, advertisers target users based on collected data.
Large outdoor advertising structure
- commercialPaid broadcast promotion
- infomercialExtended TV sales broadcast
- televisionBroadcast viewing device
- radioElectromagnetic wave receiver
print · digital · online · banner · pop-up · native · podcast · streaming
Statistical population characteristics
- segmentationDivision into sections
- audienceGathered viewers collectively
- targetingSelecting as objective
- personalizationTailoring to individual needs
retargeting · cookies · tracking · psychographics · profiling · niche · consumer · analytics
Company identifying symbol
- sloganMemorable promotional phrase
- taglineMemorable branding phrase
- identityWho someone is
- brandCompany's product line name
positioning · recognition · awareness · image · reputation · trademark · messaging · narrative
Frequency of sound
- copywritingCreating promotional text
- leadsGoes in front
- prospectingSearching for mineral wealth
- cold-callingContacting prospects without introduction
telemarketing · salesmanship · merchandising · promotion · testimonials · endorsement · persuasion · call-to-action
Supporter's financial backing
- backerFinancial supporter
- underwriterOne who assumes financial risk
- sponsorFunder of activities
- funderOne who provides money
supporter · benefactor · donor · partnership · tie-in · co-branding · affiliate · influencer
billboard
Large outdoor advertising structure
- commercialPaid broadcast promotion
- infomercialExtended TV sales broadcast
- televisionBroadcast viewing device
radio · print · digital · online · banner · pop-up · native · podcast · streaming · placement
demographics
Statistical population characteristics
- segmentationDivision into sections
- audienceGathered viewers collectively
- targetingSelecting as objective
personalization · retargeting · cookies · tracking · psychographics · profiling · niche · consumer · analytics · metrics
logo
Company identifying symbol
brand · positioning · recognition · awareness · image · reputation · trademark · messaging · narrative · consistency
pitch
Frequency of sound
- copywritingCreating promotional text
- leadsGoes in front
- prospectingSearching for mineral wealth
cold-calling · telemarketing · salesmanship · merchandising · promotion · testimonials · endorsement · persuasion · call-to-action · upselling
patronage
Supporter's financial backing
- backerFinancial supporter
- underwriterOne who assumes financial risk
- sponsorFunder of activities
funder · supporter · benefactor · donor · partnership · tie-in · co-branding · affiliate · influencer
brochure
Printed promotional material
leaflet · handbill · placard · hoarding · banner · pamphlet · mailer · insert · coupon · sample
- persuaderspersuader, orator, orators, public speaker, speechmaker
- marketersmarketing manager, marketing director, marketing consultant, marketing analyst, marketing coordinator
- programmatic advertisingad slot, bidder, DSP, impression, auction
- newspapersnewspaper, headlines, headline, news, articles
- business jobsaccountant, consultant, analyst, manager, banker
- printed matternewspaper, magazine, pamphlet, leaflet, leaflets
- false advertisingDishonest promotional claims
- advertising mailUnsolicited commercial correspondence
- advertising mediaChannels for promotional content
- as advertisedMatching promotional claims
- advertising agencyCompany creating promotional content
- advertising campaignOrganized multi-channel promotional effort
advertise, advertising, advertisement, advertised, advertises, advertisers, advertisements, advertising campaign, advertising agency