retargeting
Ads that follow
Retargeting is a digital advertising strategy that shows ads to people who have previously visited a website or interacted with a brand online.
When you browse shoes on a retailer's site, then see ads for those exact shoes following you across the internet, that's retargeting at work.
The technique uses cookies or tracking pixels to identify past visitors and serve them targeted ads elsewhere: Our retargeting campaign brought back 15% of abandoned cart users.
Re-engaging previous site visitors
- display adsVisual online advertisements
- banner adsWebsite promotional graphics
- campaignsOrganized efforts toward goals
- adsPaid promotional messages
personalization · programmatic · impressions · interest-based · customized · tailored · contextual · ad fatigue
Small sweet baked goods
- browsing historyLog of visited sites
- cross-deviceOperating across different hardware
- clickstreamSequence of webpage visits
- third-party cookiesExternal domain trackers
unique identifier · IP address · geolocation · data collection
Goods obtained for payment
- abandoned cartUnfinished online purchase
- checkoutPayment completion process
- leadsGoes in front
- prospectsExpected future outcomes
ROI · revenue · customers · transactions · ecommerce · orders · upsell · cross-sell
Assigning origin or cause
- metricsStandards for assessment
- KPIsMeasurable performance benchmarks
- segmentationDivision into sections
- optimizationMaximizing efficiency or performance
A/B testing · performance · click-through rate · frequency · reach · impressions · dashboards · reporting
Choose not to participate
- consentVoluntary agreement given
- GDPREU data protection law
- CCPACalifornia consumer data protection law
- privacy concernsWorries about personal exposure
data protection · transparency · regulation · compliance · anonymization
remarketing
Re-engaging previous site visitors
- display adsVisual online advertisements
- banner adsWebsite promotional graphics
- campaignsOrganized efforts toward goals
ads · personalization · programmatic · impressions · interest-based · customized · tailored · contextual · ad fatigue · sponsored content
cookies
Small sweet baked goods
- browsing historyLog of visited sites
- cross-deviceOperating across different hardware
- clickstreamSequence of webpage visits
third-party cookies · unique identifier · IP address · geolocation · data collection
purchase
Goods obtained for payment
- abandoned cartUnfinished online purchase
- checkoutPayment completion process
- leadsGoes in front
prospects · ROI · revenue · customers · transactions · ecommerce · orders · upsell · cross-sell · acquisition cost
attribution
Assigning origin or cause
- metricsStandards for assessment
- KPIsMeasurable performance benchmarks
- segmentationDivision into sections
optimization · A/B testing · performance · click-through rate · frequency · reach · impressions · dashboards · reporting
opt-out
Choose not to participate
- consentVoluntary agreement given
- GDPREU data protection law
- CCPACalifornia consumer data protection law
privacy concerns · data protection · transparency · regulation · compliance · anonymization
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- social mediaposts, post, influencer status, followers, tweet
- digital annoyancesspam, pop-ups, ads, malware, viruses
- Customer Engagementloyalty programs, customer loyalty, customer retention, retention, brand loyalty
- digital advertisingad campaigns, banner ads, display ads, ad network, pop-ups
- digital marketingSEO, SEM, lead generation, landing pages, conversion rate
retargetingcold outreach
Unprompted business contact
cold calling · prospecting · lead generation · awareness campaigns
retargetingmass marketing
Undifferentiated consumer outreach
broadcast advertising · spray and pray · billboard advertising
target, targets, targeted, targeting, targetable, retarget, retargets, untargeted, retargeted