ad auction

• biddingOffering prices or obeying
• impressionsEffects on the mind
• clicksBrief sharp sounds
• programmaticExecuted via software logic
• real-timeOccurring without processing delay

CPM · keywords · targeting · inventory · exchange · demand · supply · algorithm · budget · placement · display · search · Google · winner · reserve · floor · advertiser · publisher

• paid searchPPC, Google Ads, keywords, bidding, clicks