public service announcements

Free civic messages

Public service announcements are messages broadcast to inform or educate the public about health, safety, or social issues rather than to sell products.

Often abbreviated PSA.

They address topics like drunk driving, disease prevention, or emergency preparedness: This public service announcement is brought to you by the Ad Council.

The format has become a cultural reference point—people jokingly frame personal advice as PSAs: PSA: don't text your ex.

Opposites
purpose/motivation

public service announcementscommercials

Paid promotional broadcasts

ads · sponsored content · infomercials · product placements · advertorials

beneficiary

public service announcementspharmaceutical ads

Marketing for prescription medications

transparency/honesty

public service announcementspropaganda

Biased information for influence

disinformation · disinformation campaigns · misinformation · astroturfing · fake news

Family

public, service, announced, publication, announcement, publishing, announcer, publisher, publicly

Familiarity
Top 100,000
Profile
Known to kids · Timeless · Everyday, not technical · Rated G