boosted posts
Sponsored social content
Boosted posts are social media posts that a user pays to show to a wider audience than would see them organically.
The term comes from platforms like Facebook and Instagram, where businesses and individuals can spend money to amplify their content's reach: We boosted the post announcing our sale and got three times the usual engagement.
Boosting is simpler than running a full ad campaign—you select an existing post, set a budget, and the platform promotes it.
- sponsoredFinancially supported an endeavor
- promotedAdvanced in rank
- paid promotionAdvertising someone purchased
- amplifiedIncreased in strength
- paidGave money owed
reach · engagement · algorithm · news feed · ads · targeting · target audience · audience · budget · ad spend · visibility · viral · impressions · clicks · click through · newsfeed · marketing · campaign