sponsored posts

Branded social media

Sponsored posts are social media content or blog entries that a brand pays to have created or promoted.

Unlike traditional ads, they appear in a user's regular feed, often resembling organic content from the creator: The influencer disclosed her sponsored posts with #ad.

Platforms typically require labeling to distinguish paid content from genuine recommendations.

Related

paid partnership · endorsement · affiliate link · campaign · ad disclosure · brand deal · brand ambassador · swipe up · follower · creator · content creator · paycheck · sellout · authentic · curated

Categories
Opposites
payment/commercial status

sponsored postsorganic content

Non-sponsored online material

user-generated content · native content

content authenticity

sponsored postsword of mouth

Information passed through conversation

algorithmic/distribution method

sponsored postsviral content

word-of-mouth

Family

sponsor, post, sponsors, sponsored, sponsoring, sponsorship, posts, posted, posting

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Concrete · Everyday, not technical · Rated G