KPIs

Business success measures

KPIs stands for key performance indicators—quantifiable metrics used to evaluate success toward goals.

Organizations track KPIs to measure everything from sales growth to customer satisfaction to employee retention.

Our KPIs show we're behind on quarterly targets.

The term belongs to business and management jargon, often appearing in reports and strategy meetings.

business

metrics

Standards for assessment

goals · objectives · benchmarks · tracking · quarterly · revenue · growth · profitability · ROI · conversion

measurement

indicators

Signs that reveal status

analytics · reporting · monitoring · baseline · variance · threshold · trending · year-over-year · comparison · ratio

evaluation

assessment

Formal evaluation of worth

ranking · grading · audit · inspection · feedback · improvement · corrective · achievement · underperformance · exceeding

organizational

employee

Hired organizational member

absenteeism · satisfaction · headcount · utilization · efficiency · teamwork · leadership · training · development · succession

Categories
Opposites
measurement validity

KPIsvanity metrics

Measurements that look good, mean little

noise · optics · window dressing

formality of measurement

KPIsgut feeling

Instinctive sense about something

intuition · hunches · anecdotal evidence · vibes · narratives

focus orientation

KPIsstrategic vision

Long-term directional plan

intangibles

Family

KPI

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Rated G