user-generated content
Visitor-made material
User-generated content is material created by ordinary people rather than professionals or the platforms hosting it—videos, reviews, social media posts, wiki entries.
The term emerged with Web 2.0, when sites began relying on users to supply content rather than producing it themselves.
Often abbreviated UGC: The campaign relies heavily on UGC from customers.
- forumsVenues for collective discourse
- social mediaOnline content-sharing platforms
- blogsPersonal online publications
- comment sectionSpace for reader responses
- crowdsourcingGathering input from masses
citizen journalism · wikis · comments · fan fiction · prosumer · remix culture · reviews · meme culture · video sharing · ratings · community building · copyleft · terms of service · uploads · going viral · posts · like button · share button
- digital marketingSEO, SEM, landing pages, conversion rate, organic traffic
- fan engagementfan art, fan fiction, cosplay, fan clubs, fan conventions
- web developmentHTML, CSS, JavaScript, API, web design
- open commonscommons, open source, open access, open data, Creative Commons
- long tailniche markets, niche products, rare items, power law, demand curve
user-generated contentmainstream media
Dominant news establishment
legacy media · branded content · network television · broadcast media
content, generation, generate, contented, contents, generator, contentment, contend, generations