CPM

Thousand-view pricing

CPM stands for cost per mille (thousand), an advertising metric indicating the price paid per thousand impressions of an ad: The campaign's CPM was surprisingly low.

CPM also refers to Control Program for Microcomputers, an influential 1970s operating system that predated MS-DOS.

In project management, CPM means critical path method, a scheduling technique. (Lowercase cpm typically means counts per minute.)

advertising

impressions

Effects on the mind

  • thousandTen times a hundred
  • mediaInformation distribution channels
  • buyingObtaining through payment

inventory · reach · frequency · targeting · display · banner · programmatic · campaign · placement · publisher

analytics

dashboard

Vehicle control panel

benchmarking · optimization · conversion rates · attribution · A/B testing · ROI · CTR · CPA · pacing · budget allocation

medical

respirations

Acts of drawing air

exhalation · CPAP · mechanical ventilation · weaning · respiratory rate · oxygen delivery

Categories
Opposites
advertising pricing model

CPMPPC

Picture postcard abbreviation

CPA · CPS · flat rate · revenue share · fixed fee

performance accountability

CPMpay for performance

Compensation tied to results

performance-based · commission-based · outcome-based · direct response

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Abstract · Rated G