viral campaigns
Contagious marketing efforts
Viral campaigns are marketing efforts designed to spread rapidly through social sharing, like a virus passing from person to person.
The strategy relies on content compelling enough that people voluntarily share it with their networks: The ice bucket challenge became one of the most successful viral campaigns ever.
Success depends on emotional resonance, humor, or novelty that makes audiences want to participate and pass it along.
- trendingCurrently gaining widespread attention
- trending topicWidely discussed current subject
- hashtagLabeled link for posts
- memesSelf-propagating cultural units
- sharesUnits of company ownership
user generated content · share button · influencers · buzz · word of mouth · contagious · spreadable · clickbait · social proof · followers · retweets · engagement · likes · algorithm · content · social media · news feed · sensation
- advertisingad, ads, commercial, commercials, TV commercial
- activismboycotts, activists, activist, advocate, demonstrating
- Product Advertisingads, commercials, billboards, digital ads, social media ads
- marketing softwareleads, contacts, workflows, email templates, automation
- brand metricsbrand awareness, brand recognition, brand equity, brand loyalty, brand image
- promotionssale, discount, promos, coupon, deals
viral campaignsdirect mail
Targeted postal advertising
sponsored content · banner ads · broadcast advertising · TV commercials · print ads
viral campaignstelevision commercials
Paid broadcast promotional segments
print advertising · radio advertising · newspaper ads · broadcast advertising · magazine ads
viral, campaigns, virus, viruses, virulence, virulent, virulently, virology, virological