memes

Contagious online content

Memes are cultural elements—images, videos, phrases, ideas—that spread rapidly through imitation and sharing, especially online.

The term originally described any unit of cultural transmission (fashion, catchphrases, rituals), but now primarily refers to internet content that gets copied and modified: That format became one of the year's biggest memes.

Memes often layer humor through remixing familiar templates with new captions or contexts.

internet

viral

Spreading quickly online

shareable · repost · trending · clickbait · subreddit · copypasta · shitpost · dank · normie

humor

funny

Provoking laughter or suspicion

  • jokeHumorous statement seeking laughter
  • parodySatirical imitation
  • satireMockery exposing vice

sarcasm · mockery · irony · caricature · spoof · lampoon · absurd · silly · wit · comedic

format

template

Preset pattern for reproduction

loss · demotivational · stonks · chad · remix · iteration · variation

viral

spread

To distribute widely

proliferation · replication · cascade · snowball · shareability · reach · engagement · circulation · explosion · surge

dawkins

gene

Hereditary information unit

unit · inheritance · mutation · selection · propagation · ideology

culture

insider

One with confidential access

irony · layers · meta · niche · fandom · community · generational · zoomer · millennial · participatory

Categories
Opposites
cultural transmission mode

memesoriginal thought

Idea without precedent

personal insight · oral tradition · academic discourse · direct experience

content depth and ephemerality

memesliterature

Body of written works

classic works · high art · permanent records · monuments

creative originality

memesoriginal artwork

First authentic creative work

sui generis

Phrases
Family

meme, memed, meming, memetic, memeing, memesters

Familiarity
Top 20,000
Profile
Known to kids · Used worldwide · Everyday, not technical · Rated PG