remarketing
Following abandoned carts
Remarketing is a digital advertising strategy that targets people who have previously interacted with a website or app.
If you browse shoes online but don't buy, remarketing follows you across the internet with ads for those same shoes: Those remarketing ads are relentless—I looked at that jacket once and now it's everywhere.
The term is sometimes used interchangeably with retargeting, though remarketing more often emphasizes email campaigns to past customers while retargeting focuses on display ads.
Re-advertising to past visitors
- pixelSmallest display unit
- trackingMonitoring location over time
- cookiesSmall sweet baked goods
- displayPresentation for viewing
banner · impressions · clickthrough · programmatic · frequency · capping · real-time · bidding
Division into sections
- targetingSelecting as objective
- behavioralRelating to conduct
- demographicsStatistical population characteristics
- lookalikeOne who closely resembles another
interests · geotargeting · lists · personalization · relevance · data · analytics · CRM
Cone directing flow
- leadsGoes in front
- prospectsExpected future outcomes
- salesRevenue from goods moved
- purchaseGoods obtained for payment
checkout · ecommerce · transactions · call-to-action · ROI · revenue · acquisition · optimization
Faithful commitment to another
- repeatDo or say again
- customersPeople who purchase goods
- nurturingSupportive care-giving
- brandCompany's product line name
advocacy · renewals · upselling · cross-selling · win-back · re-engagement · churn · relationship
Subsequent action on something
- touchpointsInteraction opportunities with users
- messagingSending written digital communications
- communicationExchanging ideas or information
- responseAnswer to stimulus
interaction · reminder · notification · offer · incentive · discount · urgency · timing
retargeting
Re-advertising to past visitors
display · banner · impressions · clickthrough · programmatic · frequency · capping · real-time · bidding · inventory
segmentation
Division into sections
- targetingSelecting as objective
- behavioralRelating to conduct
- demographicsStatistical population characteristics
lookalike · interests · geotargeting · lists · personalization · relevance · data · analytics · CRM · first-party
funnel
Cone directing flow
purchase · checkout · ecommerce · transactions · call-to-action · ROI · revenue · acquisition · optimization · performance
loyalty
Faithful commitment to another
brand · advocacy · renewals · upselling · cross-selling · win-back · re-engagement · churn · relationship · satisfaction
follow-up
Subsequent action on something
- touchpointsInteraction opportunities with users
- messagingSending written digital communications
- communicationExchanging ideas or information
response · interaction · reminder · notification · offer · incentive · discount · urgency · timing
- Customer Engagementloyalty programs, customer loyalty, customer retention, retention, brand loyalty
- digital advertisingad campaigns, banner ads, display ads, ad network, pop-ups
- leasinglease agreement, tenant, lease term, lease terms, rent
- ad techGoogle Ads, Facebook Ads, AdSense, ad targeting, DoubleClick
- app marketinginstalls, downloads, monetization, retention, app store
- data marketingmicrotargeting, targeted ads, retargeting, data mining, segmentation
remarketingcold outreach
Unprompted business contact
cold calling · prospecting · customer acquisition · lead generation · market expansion
market, marketing, marketplace, marketer, marketed, marketable, marketers, marketability, remarket