print advertising

Newspaper and flyers

Print advertising is marketing material distributed through printed media—newspapers, magazines, brochures, flyers, billboards, and direct mail.

Once the dominant form of advertising, it has declined as digital media has grown, though it persists in trade publications, luxury magazines, and local newspapers: The campaign included both print advertising and social media.

Related

layout · above the fold · flyer · copywriting · white space · catalog · tearsheet · target audience · typography · headline · bleed · advertorial · ink · circulation · glossy · ad placement · color · brand awareness

Categories
Opposites
medium/channel

print advertisingdigital advertising

Web-based commercial promotion

online advertising · broadcast advertising · television advertising · radio advertising · TV commercials

communication approach

print advertisingdirect sales

Selling straight to consumers

viral marketing · guerrilla marketing · public relations

Family

print, advertising

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G