branded content
Corporate-funded storytelling
Branded content is media—articles, videos, podcasts—created or sponsored by a company to promote its brand without looking like traditional advertising.
The content aims to entertain or inform while associating positive feelings with the brand: The cooking show was branded content for a kitchenware company.
Unlike ads, branded content often appears alongside editorial material, sometimes with only subtle disclosure of sponsorship.
- advertorialsPaid promotional articles
- native advertisingPaid media matching platform style
- productManufactured item for sale
- influencer marketingPromotion through social personalities
- product placementMarketing within entertainment content
soft sell · paid promotion · web series · behind the scenes · emotional resonance · shareability · community building · storytelling techniques · marketing · documentary · virality · feedback loops · logo · promotion · sponsorships · commercial · personalization · social media post
- brandingtaglines, logos, slogans, color schemes, packaging
- event promotionposters, flyers, ads, radio spots, TV spots
- Instagramselfie, feed, followers, hashtag, hashtags
- publicitypublicity, PR, press conference, publicist, press release
- video contentepisode, YouTube, subtitles, web series, Vimeo
- broadcast advertisingTV commercials, radio spots, commercials, ad spots, spot ads
branded contenttelevision commercials
Paid broadcast promotional segments
banner ads · pre-roll ads · TV spots · commercial breaks · ad spots
branded contentindependent journalism
Reporting without external control
organic content · user-generated content · citizen journalism · editorial independence · journalistic integrity