ad spend
Promotional dollar allocation
Ad spend is the amount of money allocated or used for advertising.
The term appears constantly in marketing and business contexts: We increased our ad spend on social media this quarter.
It functions as both a budget category and a metric for measuring investment in promotion.
- budgetPlan for spending
- campaignOrganized effort toward goal
- digital marketingWeb-based promotional strategy
- ROIProfit-to-cost ratio
- return on investmentProfit relative to cost
impressions · clicks · media · reach · conversion · targeting · bidding · CPM · Facebook · Google · social media · placement · creative · audience · target audience · dollars · investment · analytics
- advertisingad, ad campaign, ad campaigns, promotional campaign, campaign
- marketingdigital marketing, ad campaign, advertisements, brand strategy, brand
- analyticsanalytics, metrics, dashboards, KPI, dashboard
- digital marketingSEO, SEM, lead generation, landing pages, conversion rate
- ad budgetsannual budget, quarterly budget
- ad costsCPM, ad budget, ad rates, PPC
marketing investment method
ad spendorganic growth
Growth arising internally, gradually
word of mouth · organic traffic · grassroots marketing · viral marketing · SEO
spend, ads, spends, spent, spending, spender, spenders, advertisement, advertise