influencer marketing
Sponsored social endorsements
Influencer marketing is advertising through people who have built dedicated followings on social media.
Brands pay or provide free products to influencers—people with audiences on platforms like Instagram, YouTube, or TikTok—to promote their goods, banking on the trust followers place in these personalities: The company shifted its budget from traditional ads to influencer marketing.
- product placementMarketing within entertainment content
- brand dealPaid promotional partnership
- ambassadorshipSenior diplomatic appointment abroad
- social mediaOnline content-sharing platforms
- advertisingPaid promotional communication
endorsements · paid partnership · sponsored content · sponsored post · brand partnerships · branding · testimonials · disclosure · engagement · unboxing · gift guide · user-generated content · promotion · content creation · swipe · swipe up · link in bio · advocacy
- ZoomersTikTok, Generation Z, rizz, chronically online, screenagers
- fashion industryfashion, fashion design, fashion designers, fashion shows, fashion week
- marketingadvertising, ad campaign, advertisements, ads, brand strategy
- consumerismconsumerism, consumers, consumer, shopping, buying
- publicitypublicity, PR, press conference, publicist, press release
- book promotionbook launch, book tour, book signing, book signings, book trailer
influencer marketingtelevision advertising
Paid broadcast promotion
print advertising · billboard advertising · radio advertising · broadcast advertising · newspaper ads
influence, marketing, influencer, influenced, influenceable, marketer, marketed, influencing, marketable