microtargeting
Data-driven audience selection
Microtargeting is the practice of using data analysis to identify and reach very specific groups or individuals with tailored messages, especially in political campaigns and advertising.
Voter databases, consumer profiles, and online behavior help craft appeals to narrow demographic slices: The campaign's microtargeting reached undecided suburban women with ads about education.
The technique raises privacy concerns about how personal data is collected and used.
Division into sections
- personalizationTailoring to individual needs
- demographicsStatistical population characteristics
- psychographicsConsumer personality-based segmentation
- campaignsOrganized efforts toward goals
behavioral · retargeting · conversion · tailored · niche · precision · customization · audience
Systematic examination of datasets
- algorithmFinite problem-solving procedure
- segmentationDivision into sections
- profilingCharacterizing by patterns
- clusteringForming concentrated groups
predictive · machine learning · modeling · data mining · metrics · correlation · pattern recognition · behavioral tracking
Systematic observation of subjects
- trackingMonitoring location over time
- consentVoluntary agreement given
- opt-outChoose not to participate
- GDPREU data protection law
profiling · manipulation · exploitation · transparency · regulation · Cambridge Analytica · dark patterns · filter bubble
Ballot-casting citizen
- campaignOrganized effort toward goal
- canvassingSystematic direct voter outreach
- pollingSystematic opinion gathering
- electorateEligible voting body
persuadables · turnout · messaging · donation · fundraising · PAC · Cambridge Analytica · opposition research
segmentation
Division into sections
- personalizationTailoring to individual needs
- demographicsStatistical population characteristics
- psychographicsConsumer personality-based segmentation
campaigns · behavioral · retargeting · conversion · tailored · niche · precision · customization · audience · ads
analytics
Systematic examination of datasets
- algorithmFinite problem-solving procedure
- segmentationDivision into sections
- profilingCharacterizing by patterns
clustering · predictive · machine learning · modeling · data mining · metrics · correlation · pattern recognition · behavioral tracking · cookies
surveillance
Systematic observation of subjects
- trackingMonitoring location over time
- consentVoluntary agreement given
- opt-outChoose not to participate
GDPR · profiling · manipulation · exploitation · transparency · regulation · Cambridge Analytica · dark patterns · filter bubble · echo chamber
voter
Ballot-casting citizen
- campaignOrganized effort toward goal
- canvassingSystematic direct voter outreach
- pollingSystematic opinion gathering
electorate · persuadables · turnout · messaging · donation · fundraising · PAC · Cambridge Analytica · opposition research · wedge issues
- campaigningcandidate, campaign signs, canvassing, campaign manager, fundraising
- campaign costscampaign spending, ad buys, direct mail, staff salaries, travel expenses
- data marketingpersonalized marketing, retargeting, data mining, segmentation, profiling
- digital culturesocial media, memes, hashtags, viral content, influencers
- electionsballot, ballots, voter registration, candidates, polls
- Campaign AdsTV spots, radio spots, digital ads, attack ads, social media ads
microtargetingmass marketing
Undifferentiated consumer outreach
mass communication · mass media · mass appeal · broadcasting · broadcast advertising
micro, target, targeting, targeted, targets, targeter, microscope, microscopic, microbe