marketer
Sells the sizzle
A marketer is someone who promotes or sells products, services, or ideas.
The term covers anyone from corporate professionals developing advertising campaigns to individuals selling goods at a street market.
In contemporary usage, marketer often implies strategic communication skills: Digital marketers track engagement metrics, She's a natural marketer—she could sell ice to Eskimos.
Exaggerated promotional fanfare
- publicizeMake information widely available
- endorseGive official approval
- plugSomething that blocks openings
- spokespersonAuthorized representative communicator
influencer · pitch · advocate · booster · publicist · launch · giveaway · contest
Methodical study of parts
- targetingSelecting as objective
- segmentationDivision into sections
- positioningArranging in specific locations
- metricsStandards for assessment
insights · trends · forecasting · planning · benchmarking · SWOT · pricing · demographics
Organized effort toward goal
- billboardLarge outdoor advertising structure
- jingleBrief advertising melody
- infomercialExtended TV sales broadcast
- endorsementFormal expression of support
copywriting · placement · sponsorship · airtime · advertorial · persuasion · exposure · broadcast
Company identifying symbol
- taglineMemorable branding phrase
- identityWho someone is
- positioningArranging in specific locations
- equityImpartial treatment or ownership value
perception · image · differentiation · naming · persona · archetype · storytelling · recognition
Fixed assigned amount
- leadsGoes in front
- prospectsExpected future outcomes
- conversionAct of changing states
- revenueBusiness income total
targets · commissions · upselling · cross-selling · B2B · B2C · negotiation · closing
Building professional relationships
- engagementCommitment to wed or attend
- prospectingSearching for mineral wealth
- influencersPeople with online sway
- webinarInternet-hosted interactive presentation
SEO · affiliate · partnerships · public-relations · grassroots · word-of-mouth · referral
hype
Exaggerated promotional fanfare
- publicizeMake information widely available
- endorseGive official approval
- plugSomething that blocks openings
spokesperson · influencer · pitch · advocate · booster · publicist · launch · giveaway · contest · discount
analysis
Methodical study of parts
- targetingSelecting as objective
- segmentationDivision into sections
- positioningArranging in specific locations
metrics · insights · trends · forecasting · planning · benchmarking · SWOT · pricing · demographics · psychographics
campaign
Organized effort toward goal
- billboardLarge outdoor advertising structure
- jingleBrief advertising melody
- infomercialExtended TV sales broadcast
endorsement · copywriting · placement · sponsorship · airtime · advertorial · persuasion · exposure · broadcast · reach
logo
Company identifying symbol
- taglineMemorable branding phrase
- identityWho someone is
- positioningArranging in specific locations
equity · perception · image · differentiation · naming · persona · archetype · storytelling · recognition · consistency
quota
Fixed assigned amount
- leadsGoes in front
- prospectsExpected future outcomes
- conversionAct of changing states
revenue · targets · commissions · upselling · cross-selling · B2B · B2C · negotiation · closing · pipeline
networking
Building professional relationships
- engagementCommitment to wed or attend
- prospectingSearching for mineral wealth
- influencersPeople with online sway
webinar · SEO · affiliate · partnerships · public-relations · grassroots · word-of-mouth · referral
- persuaderspersuader, orator, orators, public speaker, speechmaker
- jobsdoctor, administrator, lawyer, teacher, nurse
- careersdoctor, lawyer, teacher, engineer, nurse
- business jobsaccountant, consultant, analyst, manager, banker
- job titlesCEO, CTO, CFO, CMO, cook
- professionalsdoctor, nurse, lawyer, engineer, dentist
marketerskeptic
One who doubts claims
critic · ad blocker · regulator · whistleblower · debunker
- stock marketSecurities trading venue
- on the marketOffered for sale
- flea marketOutdoor secondhand goods venue
- the marketAggregate of buyers, sellers
- open-air marketUncovered retail gathering space
- market squarePublic trading area
market, marketing, supermarket, markets, marketable, marketers, marketeer, supermarkets, marketability