Facebook Ads
Sponsored social posts
Facebook Ads is Meta's advertising platform, allowing businesses to create targeted campaigns across Facebook, Instagram, and other Meta properties.
Advertisers can target users by demographics, interests, behaviors, and custom audiences built from customer data.
The platform operates on auction-based pricing: We're spending too much on Facebook Ads.
Often shortened to FB Ads in marketing contexts.
- targetedChosen for specific attention
- boostedRaised or amplified
- sponsoredFinancially supported an endeavor
- newsfeedAggregated content display
- pixelSmallest display unit
audience · conversion · campaign · lead generation · reach · impressions · clicks · engagement · demographics · retargeting · A/B testing · budget · ad spend · bidding · carousel · lookalike · CTR · algorithm
- ad techGoogle Ads, AdSense, ad targeting, DoubleClick, ad spend
- Marketing ToolsHubSpot, Google Ads, Google Analytics, Twitter Ads, Intercom
- Online Adsbanner ad, display ad, pop-up, ad placement, skyscraper
- Meta ProductsInstagram, WhatsApp, Messenger, Threads, Meta Quest
- Marketing Topicssocial media marketing, digital marketing, public relations, brand management, marketing strategy
- MarTechanalytics, CRM, lead generation, campaign management, personalization
Facebook Adsorganic content
Non-sponsored online material
word of mouth · viral content · user-generated content · grassroots marketing · community building
Facebook Adsprint advertising
Marketing in published media
newspaper ads · billboard advertising · magazine ads · direct mail · outdoor advertising
Facebook, face, faces, faced, facing, facial, book, books, booked