cross-selling

Suggesting related purchases

Cross-selling is selling additional products or services to an existing customer.

A bank that offers a credit card to someone opening a checking account is cross-selling.

The practice leverages established relationships: The airline cross-sells hotel bookings and rental cars.

Compare upselling, which pushes customers toward pricier versions of what they're already buying.

strategy

bundling

Grouping items as one

attachments · ancillaries · tie-ins · personalization · conversion · checkout · point-of-sale · catalogue · solutions

marketing

campaigns

Organized efforts toward goals

deals · incentives · packages · discounts · pitch · exposure · announcements · flyers · brochures · advertisements

business

revenue

Business income total

margins · profitability · services · warranties · premiums · upgrades · integrations

Categories
Opposites
sales strategy scope

cross-sellingunbundling

Separating combined offerings individually

customer value extraction

cross-sellingdiscounting

Reducing prices offered

price reduction · price-cutting

sales direction

cross-sellingupselling

Encouraging costlier purchases

Family

cross, sell, seller, selling, sells, resell, reselling, reseller, salesmanship

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Rated G