DoubleClick
Google's advertising acquisition
DoubleClick was an internet advertising company that pioneered online ad tracking and targeting before being acquired by Google in 2008.
The name became shorthand for invasive web tracking: DoubleClick cookies follow you everywhere.
Its technology formed the backbone of modern programmatic advertising, making DoubleClick synonymous with the surveillance economy of digital marketing.
Dominant web search provider
- bannerDisplayed strip with message
- remarketingRe-engaging previous site visitors
- trackingMonitoring location over time
- analyticsSystematic examination of datasets
acquisition · campaign · impression · publisher · targeting · cookies · conversion · programmatic
Moving with haste
- quickMoving with speed
- intervalDuration between two points
- tempoRate of musical performance
- rhythmPatterned stress and silence
successive · consecutive · swift · prompt · instantaneous · milliseconds · response · speed
On-screen position indicator
- pointerReference to memory location
- mouseSmall gnawing mammal
- trackpadLaptop pointing device
- touchscreenInput-sensitive display panel
gesture · sensitivity · settings · accessibility · preferences · ergonomics · responsiveness · calibration
select
Carefully pick from options
cursor · pointer · mouse · icon · folder · file · launch · trigger · expand · highlight
Dominant web search provider
- bannerDisplayed strip with message
- remarketingRe-engaging previous site visitors
- trackingMonitoring location over time
analytics · acquisition · campaign · impression · publisher · targeting · cookies · conversion · programmatic · AdSense
rapid
Moving with haste
rhythm · successive · consecutive · swift · prompt · instantaneous · milliseconds · response · speed · pace
cursor
On-screen position indicator
touchscreen · gesture · sensitivity · settings · accessibility · preferences · ergonomics · responsiveness · calibration
DoubleClickDuckDuckGo
Privacy-focused search engine
Signal · Tor · ProtonMail · GDPR
DoubleClickpaywalls
Online subscription barriers
AdBlock · ad-free · subscription model · premium content · Netflix
double, click, doubled, doubling, doubles, doubly, clicked, clicking, clicks