customer acquisition
Gaining new buyers
Customer acquisition is the process of gaining new customers for a business.
The term appears in marketing and sales contexts, often alongside metrics like customer acquisition cost—what a company spends to win each new customer.
The startup's customer acquisition strategy relied heavily on social media advertising.
- lead generationAcquiring potential customer contacts
- warm leadsInterested potential customers
- offerProposal to provide
- pitchFrequency of sound
- brandingCreating distinctive identity
cold calling · email list · word of mouth · conversion rates · free trial · prospecting · onboarding · consultative selling · market research · competitive advantage · market penetration · closing techniques · nurturing · landing page · sign-up form · search engine optimization · demo · first impression
customer acquisitioncustomer retention
Keeping existing buyers engaged
customer loyalty · loyalty programs · account management · customer engagement · upselling