win-back
Recover lost ground
Win-back refers to efforts to regain something lost, especially a customer or client who has stopped doing business with you.
The term appears mostly in marketing and sales contexts: a win-back campaign, win-back offers for lapsed subscribers.
As a verb phrase, win back is two words: We need to win back their trust.
Organized effort toward goal
- retentionContinued holding or possession
- churnAgitate cream into butter
- lapsedEnded through neglect
- reactivationRestoring to function
email · discount · incentive · re-engagement · offer · promotion · unsubscribe · dormant
Take back possession
- regainAcquire again
- recoverRegain health or possession
- retakeAttempt something again
- comebackRecovery after decline
rival · opponent · championship · title · trophy · rematch · defeat · loss
Restoration of friendly relations
- exPrevious romantic partner
- forgivenessReleasing resentment toward offenders
- apologyStatement acknowledging wrongdoing
- trustConfidence in another
reconnection · separation · estrangement · second-chance · reunite · repair · mending · heartbreak
Yielding a point
- compromiseAgreement through mutual sacrifice
- leverageBorrowed capital for amplified returns
- persuasionConvincing through reasoning
- termsConditions of an agreement
renegotiate · stakeholder · alliance · defection · counterparty · goodwill · arbitration · settlement
campaign
Organized effort toward goal
reactivation · email · discount · incentive · re-engagement · offer · promotion · unsubscribe · dormant · attrition
reclaim
Take back possession
comeback · rival · opponent · championship · title · trophy · rematch · defeat · loss · redemption
reconciliation
Restoration of friendly relations
- exPrevious romantic partner
- forgivenessReleasing resentment toward offenders
- apologyStatement acknowledging wrongdoing
trust · reconnection · separation · estrangement · second-chance · reunite · repair · mending · heartbreak · divorce
concession
Yielding a point
- compromiseAgreement through mutual sacrifice
- leverageBorrowed capital for amplified returns
- persuasionConvincing through reasoning
terms · renegotiate · stakeholder · alliance · defection · counterparty · goodwill · arbitration · settlement · contract
- customer servicecustomer service, service, apology, patience, callback
- data marketingmicrotargeting, targeted ads, personalized marketing, retargeting, data mining