marketers
Product promotion professionals
Marketers are people who promote and sell products or services.
The term covers everyone from corporate executives developing brand strategy to freelancers managing social media accounts.
Digital marketers track engagement metrics obsessively.
The word often carries a faintly cynical edge, implying manipulation or spin: Don't trust what the marketers tell you.
Standards for assessment
- KPIsMeasurable performance benchmarks
- conversionAct of changing states
- ROIProfit-to-cost ratio
- segmentationDivision into sections
dashboards · funnel · personalization · attribution · heatmaps · tracking · pixel · data-driven
Division into sections
- positioningArranging in specific locations
- SWOTStrategic planning framework
- diversificationExpanding into varied areas
- cross-sellingRecommending complementary products
upselling · niche · differentiation · roadmap
Organized effort toward goal
- sloganMemorable promotional phrase
- jingleBrief advertising melody
- billboardLarge outdoor advertising structure
- endorsementFormal expression of support
targeting · copywriting · placement · airtime · reach · frequency · impressions · teaser
Company identifying symbol
- identityWho someone is
- positioningArranging in specific locations
- awarenessState of perceiving reality
- equityImpartial treatment or ownership value
differentiation · perception · reputation · consistency · authenticity · naming · tagline · voice
Improving site discoverability
- SEMAds or microscopy abbreviation
- PPCPicture postcard abbreviation
- affiliateConnected member organization
- viralSpreading quickly online
retargeting · CTA · newsletter · blog · podcast · webinar · automation · CRM
Reduced price offered
- couponCertificate for reduced price
- giveawayFree item or betraying clue
- saleExchange for payment
- launchSet into motion
demo · sponsorship · exhibition · roadshow · sampling · sweepstakes · bundle · referral
metrics
Standards for assessment
- KPIsMeasurable performance benchmarks
- conversionAct of changing states
- ROIProfit-to-cost ratio
segmentation · dashboards · funnel · personalization · attribution · heatmaps · tracking · pixel · data-driven · optimization
segmentation
Division into sections
- positioningArranging in specific locations
- SWOTStrategic planning framework
- diversificationExpanding into varied areas
cross-selling · upselling · niche · differentiation · roadmap
campaign
Organized effort toward goal
- sloganMemorable promotional phrase
- jingleBrief advertising melody
- billboardLarge outdoor advertising structure
endorsement · targeting · copywriting · placement · airtime · reach · frequency · impressions · teaser · advertorial
logo
Company identifying symbol
- identityWho someone is
- positioningArranging in specific locations
- awarenessState of perceiving reality
equity · differentiation · perception · reputation · consistency · authenticity · naming · tagline · voice · tone
SEO
Improving site discoverability
- SEMAds or microscopy abbreviation
- PPCPicture postcard abbreviation
- affiliateConnected member organization
viral · retargeting · CTA · newsletter · blog · podcast · webinar · automation · CRM · inbound
discount
Reduced price offered
launch · demo · sponsorship · exhibition · roadshow · sampling · sweepstakes · bundle · referral · influencer
agency
Power to act
- clientOne who hires professionals
- CMOSenior executive title abbreviation
- copywriterCreator of promotional text
consultant · pitch · brief · deck · B2B · B2C · vendor · freelance · in-house · retainer
- commercetrade, banking, imports, sales, exports
- contributorscontributors, collaborators, helpers, supporters, volunteers
- industry workerstechnicians, scientists, researchers, engineers, managers
- internet usersusers, browsers, surfers, daily users, power users
- office workersreceptionist, office workers, office clerk, accountant, administrator
- tech jobsprogrammer, developer, coder, engineers, software developers
marketersconsumers
Those who buy goods
buyers · customers · end users · target audience · shoppers
marketerswatchdog groups
investigative journalists · regulators · critics · fact-checkers · skeptics
- free marketeerAdvocate for unregulated commerce
- black marketeerIllegal goods trader