customers

People who buy

Customers is the plural of customer—people who buy goods or services from a business.

The word emphasizes the commercial relationship: The store opens early to accommodate customers.

Customer also appears in expressions like tough customer (someone difficult to deal with) or ugly customer (someone dangerous or unpleasant).

clientele

buyers

Those who obtain goods

users · guests · regulars · accounts · prospects · patronage · trade · business · contacts · referrals

loyalty

retention

Continued holding or possession

advocacy · commitment · allegiance · repeat · preference · affinity · engagement · churn · ambassadors · appreciation

service

support

To uphold or sustain

care · inquiries · complaints · hotline · feedback · resolution · queries · courtesy · response · guidance

behavior

demand

Forceful request or requirement

selection · comparison · budget · spending · habits · expectations · needs · segments · demographics · personas

acquisition

marketing

Promoting goods to consumers

campaigns · advertising · leads · funnel · onboarding · attraction · growth · referrals · promotions · trials

Categories
Opposites
commercial transaction role

customerssellers

Those who offer wares

vendors · merchants · salespeople · salesmen · retailers

business relationship position

customersstaff

Organization's workers collectively

employees · service providers · servers · clerks · attendants

Phrases
Family

customer, accustomed, customer service, customer support, customer base, customer care, customer's, customers'

Familiarity
Top 5,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G