lead generation
Cultivating potential customers
Lead generation is the process of identifying and cultivating potential customers for a business.
In marketing and sales, leads are people or companies who have shown interest in a product or service—by filling out a form, subscribing to a newsletter, or requesting information.
The company invested heavily in lead generation through social media ads.
The term appears constantly in B2B contexts, where sales cycles are long and finding qualified prospects is half the battle.
- cold callingUnsolicited sales contact
- prospectingSearching for mineral wealth
- warm leadsInterested potential customers
- social media marketingBrand promotion via platforms
- landing pagesFocused promotional web destinations
contact form · opt-in · search engine optimization · chatbots · nurture · magnet · affiliate marketing · trade shows · influencer partnerships · free trials · webinars · demos · conversion rates · call to action · sales funnel · advertising · referral programs · marketing
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- social mediaposts, post, influencer status, followers, tweet
- salessale, sales, selling, salesperson, salesman
- call centerscold call, inbound call, outbound, call volume, queue
- digital marketingSEO, SEM, landing pages, conversion rate, organic traffic
- direct salesbuy now, order now, call now, call to action, toll-free number
lead generationclosing deals
Completing negotiated transactions
deal closing · contract signing · order fulfillment · closing · customer acquisition
lead generationcustomer retention
Keeping existing buyers engaged
client retention · account management · loyalty programs · upselling · cross-selling